The Historical Evolution Of The Concept Of AdSense
The founder of the WorldNet George A. Miller had started a search engine called Simpli along with a number of other academicians in the United States. Subsequently, Oingo, a small search engine company invented an alternative to WordNet using the same technology in 1998. The essence of the new Website Design was semantic search instead of using the brute force strings for searching on the webs.
Later, Oingo was renamed as Applied Semantics. Google bought the company at a cost of $102 million in April 2003 to be replaced by a similar system that was in house. Many articles are available in the Search Engine Marketing Blog on such ventures by large search engines.
From the days of appearance of Simpli, the search engine offered the benefit of disambiguation to the viewers. The Pay Per Click Advertising searching has become easier with it. Earlier, the viewers as well as the searching tool used to get pretty confused in case of terms used for multiple meanings. For example, the term “Java” could mean coffee, software, an island in the seas and so on. Since all the meanings were displayed with relevant topics it became now easy to choose the exact required information site from them.
The same technology is used even today. Earliest technologies owe much to WordNet on this. Your AdSense information would revolve round the same technology with improved inputs.